1998 saw a shift as he began to adapt his mode of artistic expression and started using multimedia platforms incorporating video graphic and of course, music. By 1999 Serioli began drawing from his myriad of musical influences - from the Classical style right through to Depeche Mode, Les Tambour du Bronx, Nine Inch Nails, Roni Size, DJ Hype, the Prodigy, Groove Rider, Aphex Twin, Amon Tobin and Plastic Man - to begin producing and DJing his own music. The sound found an enthusiastic audience at underground rave and squat parties, and street parades in Milan, Brescia and Bologna including C.S.O Bulk, C.S.O. Leoncavallo and Conchetta as well as at the Milan-based nightclubs: Rolling Stone, Hollywood and Punto 0 D’Iseo.

Serioli's unique sound was given a further boost during a 6-month stay in Reykjavik in 2000 where he secured a residency at the Sirkus club. 2005 brought with it a move to London, a move that took producing his own brand of dirty-filthy-techy-electro house to a new level. The music has found an avid audience in London's East End where Serioli continues to play regularly at Café 1001, the Rhythm Factory, Public Life, Alhambra club, Zigfrid’s, Love Bar, Fluid, Aquarium, Exit bar, 93 Feet East, Club 54 and the Colosseum. His latest project is a 700-capacity venue in Limehouse, East London, namely UNIT 7 - Cable studios, where Serioli is carving out a niche and putting his own musical stamp on the wild weekends of London’s East End.